SaaS Copywriting

SAAS COPYWRITING THAT MAKES YOUR CUSTOMERS SWOON

SaaS copywriting – Smart Copy for Smart Software

You’ve built something brilliant. I’ll help you sell it.
With strategic, human-first SaaS copy, I turn features into benefits, complexity into clarity, and browsers into buyers.

saas narrative led copywriter

Complex Messaging

Your product is powerful , but if your copy isn’t clear, no one gets it. I turn features into benefits people actually understand.

saas copywriter working on a laptop

Weak Conversion

Your landing pages and emails should convert, not confuse. I write high-intent copy that drives action from the first line.

saas copywriter keys on a laptop

Flat Content

Generic blog posts don’t build trust. I create smart, SEO-friendly content that educates, engages, and gets shared.

saas copywriter working at a desk

No Voice

Your brand voice should be unmistakable. I make sure every word sounds like you, not like ChatGPT or your competitors.

The Words Behind the Results

I’m not just a writer, I’m a strategist with two decades of expert storytelling experience and a sharp eye for what makes SaaS content actually work. My SaaS copywriting, whether it’s a launch campaign, a product explainer, or a caption that needs to stop the scroll, I bring clarity, tone, and purpose to every word.

Recently, I supported the AeroVision app (Marshall Radio Telemetry) by crafting all the social media captions used to communicate its features and value. The result? Consistent messaging across platforms, simplified benefits, and a clearer reason to click.

If you’re looking for someone who can cut through the noise, sound like a human, and keep your growth goals in sight, let’s have a chat.

SaaS Copy That Converts — Let’s Work Together

SEO-Optimised Articles — From £450
Blog posts shouldn’t be filler; they should drive traffic, position you as a thought leader, and convert visitors into warm leads. I write SaaS blog content that’s grounded in SEO, driven by search intent, and infused with personality. No dry, robotic keyword dumps, just high-performing articles that speak your users’ language while ticking every on-page SEO box. Think of it as storytelling with strategy.

High-Converting Sales Pages — From £750
Your landing page has a job to do. I write SaaS landing pages that are data driven and capture attention fast guiding readers toward action. I’ll do a deep dive into your ideal client and write for them with a laser focused CTA, whether that’s signing up for a trial, booking a demo, or clicking “buy.” Every word is crafted with conversion science, brand voice, and user psychology in mind. No waffle. No friction. Just crystal-clear value.

Newsletters that nurture and convert – From £350 including concept, design ready copy and one round of revisions.
When your subscribers open their inbox, your words should make a difference and a real impact. They should be excited for your email knowing it’ll be jam-packed with juicy goodness. I write email newsletters that balance strategic messaging with storytelling, keeping readers engaged, and ready to buy.

Web copy – From £300 per page
Your website is the foundation of your brand, it’s the digital version of your shop front, and these pages, the about, home, services etc are the calling card of your company. I craft website pages that tell your story with clarity, alignment, and SEO finesse. This isn’t just polished writing; it’s narrative-led strategy that makes visitors stay and explore.

narrative led saas copywriter zoe lea

You’ve built something amazing, but if your messaging isn’t human-first, clear or strategic, it doesn’t matter how amazing it is.

Get in touch and tell me what your business is about. Tell me your vision. Tell me why you got into this and what your story is, and let me take that story and help you scale, sell, and smash that vision you hold in your heart.