Creating cinemagraphs for Instagram is super easy.
I use a few apps, but in this post, I’m focusing on the app Webler (affiliate link) because it’s so simple to use and has the best effects. But before we get into how to make the cinemagraphs, let’s firstly look at if they’re worth it.
I love the effect of a cinemagraph – where one part of the image moves and the rest is frozen. It reminds me of those moving pictures in Harry Potter and like I’m making all kind of magic and I enjoy the whole process.
Firstly, these films will not get you as much likes as a photograph.
I’m not sure if it’s because people are viewing the film, they feel they don’t need to double tap, or if there is another reason, but my likes are always lower for these films.
However, I have noticed that they are good for bringing people to my website and for gaining a few new followers. Again not sure why, but I’ve been creating these cinemagraphs for instagram for about a month now, and they’ve consistently brought in a couple of new followers and they’ve always brought a lot of good engagement.
Here’s a few screenshots of my insights from one of those cinemagraphs:
Only 55% reach and not that many likes compared to the photos.
Hashtags were okay, but not brilliant, however, a good number of visits to my profile and a lot of website clicks, and a grand total of eight new followers! I know that sounds feeble, wow eight followers, but a lot of my photographs don’t bring in any new follows where these cinemagraphs always do, so I thought it was worth mentioning.
So, how to do create these little cinemagraphs?
I thought the best way was to do a short video showing how I edited three of my cinemagraphs for Instagram.
It’s my first attempt at making one of these kinds of tutorials, so go easy and let me know if there’s anything else you need to know about making them.
And if you do make one, please tag me in, I’m here on Instagram.
(Also, I’d love it if you subscribed to my YouTube channel as I’m hoping to do more of these films)
Find the tutorial here: